Human-centered AI transformation · Leadership & organizational development

The constraint is no longer the technology. It’s the organization around it.

Technology is compounding exponentially; organizations still improve in linear steps. That widening gap — not the tools — is what decides who flourishes in the AI-native era. I help executive teams and internal transformation leaders close it: AI strategy, hands-on execution and executive coaching, built on twenty years of enterprise transformation at Roland Berger, Siemens, ABB and Roche.

Author, The Living Organization (2026) 20+ years enterprise transformation ICF PCC · ACTC · PCC Assessor EN / 中文 · Based near Basel, Switzerland
Transformation experience built at
Roland Berger Siemens ABB Roche
The real gap

AI-equipped is not AI-native

Nearly every organization has bought the tools. Most have bolted them onto an operating model designed for a different century — a jet engine strapped to a horse-drawn carriage, and everyone surprised when the carriage shakes itself apart.

01

Redecorating, not redesigning

The licenses are bought, the pilots run, “AI” is in the strategy deck — and underneath, the operating model hasn’t moved an inch. The value of a transformative technology isn’t captured by buying it, but by reorganizing around it.

02

The dashboard is lying, politely

Average adoption scores are soothing — and fictional. Adoption is happening at two speeds: a few frontier organizations redesigning themselves, and the many standing still. The average describes no one.

03

People drained, not developed

Slow systems don’t just lose time — they quietly drain people of the conviction that their work matters. Burnout is rarely a defect in the person; it is a mismatch between people and the system they work in.

A simple test: quietly remove AI from your org chart, your products, your pricing. Does the business still run as before? Then you are AI-equipped, not AI-native — and that gap is now the one that matters.

Services

Three ways to start, one goal: an organization that releases AI’s potential

Focused, senior-level engagements — designed to give executive sponsors a defensible strategy and their leaders the capability to carry it. Each can be delivered independently, or hand-in-hand with your internal consulting, OD and transformation teams.

Strategy · 4–6 weeks

AI Learning Ecosystem Strategy Sprint

For heads of L&D, OD, talent and transformation who must present an AI strategy to their executive committee

A board-grade AI strategy for your learning and people organization, grounded in what I architected for a Fortune-100 pharma enterprise.

  • Three-horizon AI roadmap for leadership & learning
  • Use-case portfolio: AI rehearsal labs, adaptive learning, analytics
  • Governance aligned with the EU AI Act
  • Executive-committee-ready narrative and deck
Discuss a sprint
Leadership · 1–2 days + follow-through

Leadership Team AI-Readiness Intensive

For executive and senior leadership teams who need to lead AI adoption, not just approve it

A working intensive that blends hands-on AI practice with the inner work of leading through disruption — followed by coaching to make it stick.

  • Hands-on practice with real leadership use cases
  • Team alignment on AI ambition, risks and red lines
  • Mindset & culture work, not just tool training
  • Individual coaching follow-through over 90 days
Discuss an intensive
Pilot · 6–10 weeks

Living-Lab Adoption Pilot

For leadership-development and academy owners who want proof before scaling

Design and run an AI-augmented pilot inside one of your existing leadership programs — for example synthetic-persona rehearsal labs for difficult conversations.

  • Pilot design embedded in a current program
  • AI rehearsal scenarios for real leadership moments
  • Measurement: adoption, confidence, behavior shift
  • A scale / stop recommendation backed by evidence
Discuss a pilot

Already have internal consultants? Even better.

Some of my best work happens alongside internal consulting groups, OD partners and transformation offices. I’ve been the internal consultant carrying a transformation, so I know both the craft and the loneliness of that seat. When we work together, I co-design with your teams, share my frameworks and AI playbooks openly, and coach your consultants through the hard middle of delivery — so the capability stays in your house long after the engagement ends. You get senior outside experience and a thinking partner for your people, without the dependency that usually comes with external advisors.

Executive & team coaching, corporate-sponsored

For the leaders carrying the transformation: 1:1 executive coaching and team coaching at ICF assessor level (PCC, ACTC, CPCC, ~2,000 hours), with clients from global tech and Fortune-100 environments. Available standalone or woven into any engagement above — in English or Mandarin.

Approach

Consciousness, then culture, then structure, then tools

Most AI rollouts run this sequence backwards — tools first, people last. Twenty years of transformation work taught me the order that holds.

Step 1

Consciousness

Leaders get honest about what AI means for their own judgment, identity and fears — because unexamined anxiety at the top becomes resistance everywhere else.

Step 2

Culture

We make experimentation safe and visible: norms for trying, failing and sharing, so adoption spreads through people rather than mandates.

Step 3

Structure

Governance, roles, learning architecture and incentives are redesigned so the organization can absorb AI — including EU AI Act alignment.

Step 4

Tools

Only now the technology — the concrete poured once new habits have set. Build the platform too early and you cement the broken workflow at a more permanent layer.

First the habits, then the methods, and only then the systems. This is the difference between an organization that is AI-equipped and one that is AI-native.

The Living Organization — book cover
The book behind the work · 2026

The Living Organization

The New Operating Model for Flourishing in the AI-Native Era

Not another AI book. You have already adopted AI — nearly every organization has. The Living Organization asks the question that actually decides the outcome: not how do we use AI? but what must our organization become so that AI’s potential is actually released?

Drawing on complexity science, organizational history, developmental psychology and frontline practice, it lays out the AI-Enabled Living System, pillar by pillar — the organization not as a machine to be operated, but as a living thing to be tended, finally buildable at scale because AI can be its nervous system.

Authority at the edge Fluid structure Purpose as the operating system The human edge Governance of machines

Technology removed the constraint.
Philosophy decides the outcome.

Every engagement on this page runs on the book’s playbook — design the machine to be AI-first, so that your people can be more human.

Explore what this means for your organization
Breeze (Chunfeng) Dong
Breeze (Chunfeng) Dong
Founder, Springbreeze Ventures
AI × Leadership & OD Consultant · Executive Coach
Why work with me

Twenty years inside transformation — a strategist’s head, a builder’s hands, a coach’s heart

I’ve spent two decades doing transformation from the inside: strategy consulting at Roland Berger; eight years at Siemens, where I grew a coaching community from 8 to 13,000 people and earned a Managing Board award; global HR transformation at ABB recognized as a Deloitte Global HR Award top-3 finalist; and six years at Roche as Associate Director of Organizational Development — operating-model redesign across 20+ affiliates and learning experiences reaching 10,000+ employees, awarded two Brandon Hall Gold awards.

In 2026 I architected an enterprise AI learning-ecosystem strategy for a Fortune-100 pharma environment: a three-horizon AI roadmap, synthetic-persona rehearsal labs, predictive learning analytics and EU AI Act governance. Very few people in the DACH region have done this work at this scale — I bring it to your organization, right-sized, and share it openly with your teams as we build.

What makes my work different is the combination: strategic thinking sharp enough for your executive committee, execution competency earned by actually building these systems inside large organizations, and a coach’s presence for the human moments where transformations are really won or lost. I lead when you need me to lead, and strengthen your own people when that serves you better.

I’ve written two books that hold the two halves of this work: The Living Organization (2026), on what organizations must become to release AI’s potential, and A Soulful Transition (2026), endorsed by a past ICF Global President, on the human beings inside the change. The machine and the meaning — I don’t believe you can transform one without honoring the other.

ICF PCC PCC Marker Assessor ACTC Team Coaching CPCC Leadership Circle Systemic Constellations ~2,000 coaching hours

2× Brandon Hall Gold Awards (2022)

For enterprise learning experiences designed at Roche, reaching 10,000+ employees.

Deloitte Global HR Award — Top 3 (2019)

For global HR transformation work at ABB.

Siemens Managing Board Award

For building a global coaching community from 8 to 13,000 members.

Trusted at the top

Signed reference from a Chief Transformation Officer; coaching clients from global tech and Fortune-100 environments at SVP level.

A bridge few can offer

Leading across Europe and China

Native Mandarin, fluent English, Cambridge and Beihang degrees, and Fortune-100 OD experience on both sides of the relationship. For Swiss and German companies with China operations — and Chinese multinationals building in Europe — I deliver AI transformation, leadership development and executive coaching in both languages and both business cultures.

乘风破浪
会有时
Start the conversation

We are deciding, in a narrow window, what work will feel like for a generation.

The same decade that can produce the most controlling organizations in history can produce the most liberating ones. Which one you build is a design choice — and it starts with a conversation. A 30-minute exploratory call, no deck, no pitch: where your organization stands, what’s blocking it, and how I can best contribute — leading an engagement, or working shoulder-to-shoulder with the teams you already have.

Book an exploratory call